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PEUGEOT DESIGN STUDIO X EX NIHILO

Creation of the olfactory identities for Peugeot latest concept cars, presented at the Paris Mondial de l’Automobile 2014: French Vetiver for QUARTZ and Santal Sacré for EXALT.
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PEUGEOT DESIGN STUDIO MEETS EX NIHILO

In answer to Gilles Vidal, Peugeot Head of Style’s invitation, EX NIHILO has proposed the perfumed expression of the latest concept cars EXALT and QUARTZ, presented for the first time at the Paris Mondial de l'Automobile 2014.


For EXALT,

EX NIHILO has created Santal Sacré, a tribute to Australian sandalwood. A first spicy breath of cardamom and pink berries announces a heart built around warm and woody notes (sandalwood, cedar, patchouli) which blend smoothly into a lingery wake of powdery musk.

Santal Sacré expresses the will of the two houses to pursue a path of sustainable development, and also echoes the sculpted "ply paperwood", a recycled High Tech wood used inside this concept car.

For QUARTZ,

EX NIHILO has created French Vetiver: on one hand masculine and purebred, on the other hand feminine and enveloping. This elegant fragrance plays with contradictions. A strong, woody cocktail, with the quality of a frighteningly earthy, masculine ingredient, wrapped in a re-assuring and sophisticated cocoon of softness.