FAQ - Frequently Asked Questions

  • About Ex Nihilo

    • Who are the creators of this brand?

      EX NIHILO is a French Luxury Perfume House created in December 2013 in Paris. The first store is located at 352, Rue Saint-Honoré. Its founders are three Parisians: Sylvie Loday, Olivier Royère and Benoît Verdier. They decided to start their own home to satisfy their passion for fragrance and create the brand of their dreams. Their idea: revive the pioneering and creative spirit of French Avant-Garde; try a disruptive approach to perfumery highlighting innovation and artistic collaborations.
    • Who is the "Nose" of the house?

      The first collection is the result of a long creative exchange with the Parisian team of the house Givaudan. Sylvie, Olivier and Benoît worked closely with one of the best teams of perfumers in the world. A true emulation arose with very experienced perfumers, long-time professionals, but also with younger talents that we hope will be the star perfumers of tomorrow. The founders are first and foremost perfume enthusiasts, so they offered to the “noses” to use the best raw materials to shape their creative ideas without any cost constraint.
  • Personalisation

    • What is your fragrance customisation program?

      Creating a bespoke fragrance is an exclusive, complex and unique art. EX NIHILO wants to offer a credible and spectacular alternative through its customisation program. It is both simple and extraordinarily complex: each fragrance of the collection can be sublimated using raw materials of the highest quality. Today, six iconic perfumery raw materials are at the heart of the program: Iris pallida Absolute (France), Rose of May Absolute Grasse (France), Jasmine Grandiflorum Absolute (India), Orange Blossom Absolute (Morocco), Vanilla Bourbon (Madagascar) and Sandalwood (Australia). These materials were selected by our “Noses” for their quality and their ability to marry in perfect harmony with our creations, while offering a new olfactory inflection. We created a ritual to provide each customer the most suitable formula setting to its tastes, personality and desires.
    • Are the possibilities endless?

      Creating a perfume is not a science, it is an art. All combinations do not work mathematically. The scent is first and foremost a matter of subjectivity, tastes and personal emotions. Its formulation is at the heart of a perfumer’s art. For each creation, we have thus selected 3 of the most relevant variations with our “noses” to propose a new universe or olfactory landscape.
    • Why are some products from your personalisation program more expensive?

      The price of each fragrance is based on the cost of the raw materials and their concentrations. For example, the absolute of Iris is one of the most expensive raw materials in perfumery, which implies a higher price for the custom fragrances using it.
    • What is this robot that we see in your shop?

      The Osmologue is a robot allowing the most accurate weighing of raw materials and its blend for the creation of a perfume. It is the result of months of research and development between EX NIHILO, its industrial partner and French designer Christophe Pillet. The technology used is the same as in major perfume houses: it preserves the quality of the raw materials and weighs them with an ultimate precision. The Osmologue is at the heart of the EX NIHILO customisation program: a jewel of technology and design, a world’s first!
    • Will you actually create my perfume in front of me?

      We create all the perfumes from the customisation program in front of you in our stores, with the Osmologue. We make you travel through the backstage of perfumery houses, showing you all the stages of a perfume’s creation.
    • How long does it take to customise my perfume?

      The process takes only a few minutes with the help of our olfactory experts and ambassadors. The Osmologue is a mean to achieve excellence in the composition of your "juice", but the customisation ritual also involves the hand of man from the phase of bottling, crimping, choosing your custom cap , engraving of the bottle to the final packaging of your perfume. Our priority is dialogue and interaction: our ambassadors are trained to guide you and to transcribe your olfactory desires in the scent of your dreams.
    • Can I take it home and use it right away?

      Yes, if you wish, you can use it immediately. However, we recommend that you leave your creation stand for 1 to 2 weeks so that it stabilizes and all its olfactory qualities can fully express their potential, like a good wine that we would put in a carafe.
    • Do you offer fully customised perfumes?

      EX NIHILO is currently working on an innovative full custom program. In the meantime, we offer private consultations at 352, rue Saint-Honoré and several olfactory workshops on appointment only. You can also come to discover our customisation program directly in our stores.
  • The art of fragrance

    • Do your perfumes contain allergens?

      In accordance with European regulations, we display on our packaging the list of potentially allergenic raw materials contained in each of our fragrances.
    • Are your formulas tested on animals?

      Our fragrances are not tested on animals.
    • How long can I keep my fragrance EX NIHILO? Do you have any specific recommendations on this ?

      The average lifetime of a perfume in normal conditions of use vary depending on its composition. Under normal conditions of storage, fresh, citrusy scents such as COLOGNE 352 will be best for about 18 to 24 months. Fragrances built around chypre or oriental notes such as VENENUM KISS, have top notes which can oxidize slightly after 18 months, but they are usually very loyal olfactively for years. In all cases, we recommend that you keep your perfume EX NIHILO away from heat and light.
    • How many fragrances can I try before "saturating"?

      After you test 3 fragrances, you may start to saturate your olfactory receptors. Too much information, too much odor pollution, your synapses can no longer analyze scents. At the 352, Saint-Honoré, we invite you to test the collection through our “fragrance vases” that offer a first olfactory approach. They propel the scents of dry air, without any alcohol distribution, which allows you to discover and enjoy the entire collection in a very comfortable way and without saturation.
    • Where and how can I apply my perfume EX NIHILO?

      We recommend that you apply your fragrance onto the pulse areas: neck, inside the wrist, chest. Gabrielle Chanel simply called them “the places where you wished to be kissed”. You can also fine spray your perfume on your hair and, of course, on your clothes: textiles typically keep the perfume molecules for a long time.